What Are The Category of SEO Techniques You Can Utilize?
The SEO practices followed by marketers can be broadly categorized into two types i.e White hat SEO and Black hat SEO.
Earlier we go in the types of SEO, let us briefly understand what is SEO all over.
“Search engine optimization (SEO) is the exercise of increasing the quantities and quality of traffic to your website by organic search engine results.”
White Hat SEO
Quite clear from the label by itself that White hat SEO refers to the most trustworthy practices followed by the marketers to build higher rankings in the search engine result pages. The white SEO procedures purely abide by Google’s instructions for SEO.
Black Hat SEO
The third party companies have an additional desire towards such type practices developing the Gray Hat SEO.
What are the numerous varieties of search engine optimization presently prevailing within the market?
We have actually here separated the SEO practices into two categories: On- page and Off-page SEO. But everything does each of these terms suggest?
On-page SEO and off-page SEO
(i) On-page SEO:
Refers to the activities that are stocked out on the page that is to be posted. Simply put, the activities that help improve a given page such that it looks higher on the Search engine result pages.
The On-page SEO strategies mainly consist of infusing keywords in the best quantity, applying internal links, meta tags, Meta description, creating a customized URL structure, placing the alt features, taking cleaning of the image SEO and most importantly providing the users with excellence content.
(ii) Off-page SEO:
Refers to the activities that are performed on a page after it goes live on live the internet. The strategies provided in the Off-page SEO include sharing the post, commenting on the post to build engagement, including the post on the social media, giving the leading reviews to the post, responding to the inquiries of the goal consumers are all a part of the activities listed below the Off-page SEO.
Digital Marketing 